Why Are Hybrid Electric Cars More Expensive
Companies like Hertz will even try to put a halo around their hybrid rental cars calling them their Green Collection.
There is a reason for this course. To begin with, hybrids are more expensive to buy than regular cars. But that alone can’t explain such a fantastic rental difference. According to the Kelly Blue Book, the difference in price between a Prius and a comparable model by Pontiac couldn’t be more than 5% apart. But that is more than made up for by the kind of resale value the Prius commands. So why again are hybrid rental cars more expensive? Considering how badly the car rental majors want to be seen as going green, it’s kind of surprising that they would want to charge such a huge premium for their hybrid rental cars, as if they were some kind of luxury. You go to any of these car rental companies’ websites, and you’ll never hear the end of how much they’re planning on going green. Wouldn’t they be perceived as much greener if it didn’t scalp you for their hybrids?
The companies say that there is quite a bit of market-force determination at work here. Hybrids are kind of new, and no one has enough of them; all the while, they are really in demand. They claim that hybrid rental cars are more expensive to maintain too - Prius spares can be expensive. The base price that they charge on a Prius they say, is only $10 more than a comparable regular car. If it gets any higher than that, it’s usually just because hybrid rental cars are more in demand, and in short supply. But they don’t say nothing about how they save quite a bit on fuel costs when their customers take out hybrid rental cars. But either way, your bill could always stand to work out to an affordable sum - there are always government discount programs that help bring hybrid rental prices in line.
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